Privacy Policy

Privacy Policy Miracle Mill

1. General

With this privacy policy, Miracle Mill Sverige AB (“Miracle Mill”) wants to share how we ensure that your personal data is processed in accordance with the Data Protection Ordinance (GDPR).
For some of Miracle Mill's services, there may be special conditions for our processing of personal data. You are informed of these terms in connection with your use of those services.

This privacy policy applies to both consumers and corporate customers who use Miracle Mill's website miraclemill.se or choose to become a customer of Miracle Mill.

You should always be able to feel safe when you submit your personal information to us. Miracle Mill has therefore taken the technical and organizational security measures necessary to protect your personal data against unauthorized access, use, alteration and deletion.

2. Personal data manager

Miracle Mill Sverige AB, corporate identity number 559273-7547, Drottninggatan 86, 111 36 Stockholm, is responsible for the processing of your personal data and is responsible for such processing taking place legally. Information on how to contact us can be found in section 10.

3. When do we collect personal data?

Miracle Mill collects personal information about you when you visit and use the Miracle Mill website, place an order, contact customer service, or complain about an item. Miracle Mill may also receive information from Miracle Mill affiliates or group companies insofar as it is relevant to administer the purchase of products or services that you have ordered or are interested in. Miracle Mill may also receive information about you from advertisers in the Miracle Mill advertising network.

4. What personal information do we collect?

4.1 Private individuals

When you purchase a service, Miracle Mill may collect personal information about you, such as your name, social security number, your contact information, your card or account number and your IP address. We may also record audio recordings of customer service calls to ensure the quality of our complaint handling, train our staff and document agreements between you and Miracle Mill.

4.2 Companies

When ordering from corporate customers, we collect personal information about the person who creates a corporate account or places orders. Miracle Mill only collects the contact person's name and contact information. If the entrepreneur is a sole trader, the entrepreneur's social security number is also collected. We may also record audio recordings of customer service calls to ensure the quality of our complaint handling, train our staff and document agreements between you and Miracle Mill.

5. How long is the data stored?

We save the data for as long as is necessary with regard to the purposes of the processing. We may save the data longer if we have to by law or to protect our legal interests, e.g. whether a legal process is in progress.

6. Why does Miracle Mill process personal data about you?

6.1 Private individuals

Miracle Mill processes your personal data for various purposes. Miracle Mill mainly processes personal data for the purpose of completing and administering purchases, payment transactions, insurance, returns and complaints. In the event of a credit request, Miracle Mill may request a credit report. The information can also form the basis for market and customer analyzes, market research, statistics and business follow-up. By creating a personal account, you also agree to Miracle Mill sending you newsletters, via email, text message or otherwise.

Furthermore, your data can be coordinated, segmented and analyzed to provide information, offers or recommendations about your own or partners' goods and services through targeted marketing. The analyzes are made based on your surfing history, the purchases you make and the equipment you use. Miracle Mill may also coordinate and analyze the information Miracle Mill collects via cookies with the information stored in Miracle Mill's customer register for these purposes.

6.2 Companies

Miracle Mill processes the personal data of company representatives for the purpose of carrying out and administering purchases, payment transactions, insurance, returns and complaints. The information can also form the basis for market and corporate customer analyzes, market research, statistics and business follow-up.

An individual trader's social security number is used only for the purpose of being able to process requests for payment on credit or taking out insurance.

By approving this privacy policy, you as a sole trader or company representative have received information about and agreed to Miracle Mill sending you newsletters and other direct mail, via e-mail, text message or otherwise, and that your information is coordinated, segmented and analyzed with for to target marketing to you based on the orders you place and the equipment you use.

7. To whom do we give the information?

We may disclose information to Group companies, partners and other third parties in order to fulfill our agreement with you, e.g. to deliver ordered goods or services. If the customer has chosen to take out insurance with Miracle Mill, personal information may also be disclosed to Miracle Mill insurance company.

Miracle Mill may also disclose personal information to companies that process personal information on behalf of Miracle Mill, such as partners and group companies. In credit checks, personal data is disclosed to a credit information company for the purpose of examining whether credit should be granted.

Personal information may also be disclosed if necessary to comply with applicable legal or regulatory requirements, to safeguard the legal interests of Miracle Mill or to detect, prevent or alert fraud and other security or technical issues.

Miracle Mill may transfer your personal data to a country outside the EU / EEA for storage and processing of Miracle Mill's partners and IT suppliers.

8. Links to external websites

Miracle Mill's website may contain links to websites operated or owned by someone other than Miracle Mill. Miracle Mill is not responsible for the processing of personal data that takes place on these websites.

9. Changes to the Privacy Policy

If minor changes to this privacy policy are made, Miracle Mill will publish the adjusted privacy policy on Miracle Mill.se and with information about when the changes will take effect. If Miracle Mill makes any significant changes to the Privacy Policy, Miracle Mill will notify you by email.

10. Right to request information and corrections

Email: sales@miraclemill.com

Address: Miracle Mill Sverige AB, Att: Customer Ombudsman, Drottninggatan 86, 111 36 Stockholm.

If you do not want Miracle Mill to process your personal data for direct marketing, you can notify Miracle Mill in writing. In each newsletter, you will also be informed about your opportunity to oppose continued newsletters.