Case Study

Modernizing ordering systems with the cloud and serverless development

About Fogia AB

Fogia is a Scandinavian furniture company with a focus on simplicity, functionality, and quality. They design and manufacture furniture for the home, office, and public spaces.

The Challenge

One of the first and most obvious aspects of the requirements at Fogia was to do something about their paper-based ordering system. Traditional systems using physical documents have several well-known drawbacks, from incorrectly entered customer information and product codes to order problems that can take time to be communicated back to the consumer.

These documents were also sent manually to the factory and there was no centralised storage facility, slowing down the manufacturing process and hindering document identification and retrieval.

Another clear requirement was to create an admin interface for creating orders and to provide effective, visual representation of product options for customers. In a similar way, there was also an obvious need to establish an online presence that would help Fogia expand beyond the existing network of traditional retail outlets and distributors.

The Solution

A central feature of the solution was the establishment of a serverless environment using AWS services. There are many benefits to using this type of technology, such as faster deployment times and lower costs. Additionally, serverless environments can be more secure because there is no need to worry about vulnerabilities in the underlying infrastructure.

Amazon S3, AWS Lambda & AWS CloudFront form the core of the technology for various reasons. Amazon S3 is a reliable, secure, and affordable storage solution, while AWS CloudFront ensures that it integrates with other Amazon Web Services products to distribute content to end users around the world in the most efficient way possible. Meanwhile, the serverless environment relies heavily on AWS Lambda, which takes care of everything required to run and scale it, including provisioning capacity, monitoring resources, and restarting of functions.

Another important part of the solution was the integration with Salesforce as the CRM and main data source for client and product information, including steps triggered by Salesforce events for a semi-automated sales flow. Salesforce was also implemented to allow synchronization with Fortnox for payments and invoice management.

Solution Summary

  • Serverless environment
  • Amazon S3, Lambda & CloudFront form the core of the technology
  • Salesforce as CRM and main data source
  • Step functions triggered by Salesforce events for a semi-automated sales flow
  • Synchronization between Salesforce and Fortnox for payments and invoices

Architecture diagram

Architectural diagram

Fogia Architecture Diagram

Results and Benefits

Experience suggests that businesses with better quotation, order and customer management see a significant increase in profits. The solution designed for Fogia aims to improve these areas by using visual representations of available options, which helps customers understand the products and services on offer, as well as making it easier for them to place orders. The solution also helps with keeping track of inventory and customer information.

Additionally, the solution resulted in increased order accuracy and reduced order time, which both lead to several benefits for the business. Most obviously they help improve customer satisfaction, as customers receive their purchases faster and are less likely to receive incorrect orders. However, both aspects also help improve efficiency and productivity, as employees spend less time correcting errors. Furthermore, they can also reduce costs, as less inventory is required, and fewer mistakes lead to less waste and fewer returns.

Similar benefits in efficiency and productivity are also encouraged by the automated processes for payments and issuing purchases orders, invoices, and receipts, along with the creation of a centralized storage place for all documents. Customers can now order customised furniture online, resulting in a drastic improvement in user experience and convenience for them, whilst also significantly expanding the accessibility and geographical reach of the business.

Summary of benefits

  • Increased order accuracy
  • Less time needed for placing an order
  • Better quotation, order, and customer management with visual representation of options
  • Automated processes for payments and issuing documents
  • Centralized storage place for all invoices and documents
  • Swedish customers can now order customised furniture online

About Miracle Mill

At Miracle Mill, we are passionate entrepreneurs and engineers, that work to utilise ​modern cutting-edge cloud technology. We are a cloud first company focused on building scalable applications utilising AWS cloud services.​

We provide cloud consulting services with an Agile iterative approach to software development using DevOps methodologies. ​

Services Used

Amazon Web Services

Learn more

Serverless Development

Continue Reading

News

Future of Retail Athens 2022

Come join us at the Future of Retail conference in Athens and start your journey into the cloud!

Learn more
Articles

Automatic Web UI Testing in AWS

Automatic UI testing requires more thought than other forms of automatic integration. Read our guide on how it can benefit you and how to make it a success.

Learn more
Articles

DevOps in Scrum

Many people think DevOps and Agile don’t mix. Read our article about how they complement each other perfectly and how they can help your company working together

Learn more
News
AWS Competency

New AWS Competency Brag: AWS Digital Customer Experience

We achieved the AWS Digital Customer Experience Competency and are really excited to brag about it! Read more about how it helps us deliver user-friendly solutions and how we can help you satisfy your customers.

Learn more
Case Study
AWS Pinpoint,Sanity CMS

Paving the way to better customer engagement with Amazon Pinpoint

Working in an industry where customer engagement is key, finding the right services and tools for the internal processes at Spike Diamond is key. Increasing the click-through rates of e-mail and push notification campaigns, and increasing the average visits per customer was critical to the success of Holler

Learn more
Case Study
AWS Pinpoint

Cost and flow optimizations with AWS Mobile services

Teevolution reached out with the challenge to create a better customer journey, optimize customer communication, and increase customer engagement. Additionally, they were looking to move away from Salesforce Marketing Cloud due to high costs, difficulties maintaining the system, and lack of required features.

Learn more
Case Study

Teevolution

SmartGolfa is a web and mobile platform that allows users to play golf at their own pace. Users can buy golf packages that can be used throughout a network of courses in Sweden, according to their schedule. Teevolution started SmartGolfa in 2009. Since its launch, the platform has experienced continuous growth. The idea for SmartGolfa was born from the simple concept of making golf more digitally accessible and opening the market to a new audience, by keeping costs down. The application allows users to book start times on 60+ golf courses and buy greens fees. Users also have the option to be rewarded with free greens fees by recruiting friends. Users log in with their phones to purchase packages that can be used throughout the golfing season. SmartGolfa is a web and mobile platform that allows users to play golf at their own pace. Users can buy golf packages that can be used throughout a network of courses in Sweden, according to their schedule. Teevolution started SmartGolfa in 2009. Since its launch, the platform has experienced continuous growth. The idea for SmartGolfa was born from the simple concept of making golf more digitally accessible and opening the market to a new audience, by keeping costs down. The application allows users to book start times on 60+ golf courses and buy greens fees. Users also have the option to be rewarded with free greens fees by recruiting friends. Users log in with their phones to purchase packages that can be used throughout the golfing season.

Learn more
Case Study

AWS DevOps automates release management

Spike Diamond is a UK based publisher known for online publications such as Holler Country, an online magazine covering news and insight from the world of country music.

Learn more