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Case Study
A B2B Platform, Born in the Cloud

Our Process

Building an entirely serverless platform utilizing cloud technology was our goal for this project. We help FleetTrading go from manually sending emails to each vendor to launching a fully functioning serverless platform.

What We Did

Born in the Cloud Methodology

Agile Methodology

Development Services

AWS Service Implementation

Security and Compliance Optimization

Performance Optimization

Cost Optimization

What is FleetTrading?

FleetTrading is a B2B car auction web platform. The company was established with a goal to
help dealerships in Sweden to sell leased or traded-in cars in an efficient and seamless
method. FleetTrading makes the lifecycle of car sales simple. The platform focuses on a quick turnaround for cars with exposure to a large network of buyers.

The Initial Challenge

JJS Bilkonsulterna was in dire need of a software development company to create an auction platform that could be utilized to list and sell cars. The CEO started the concept and was initially emailing
the car auction lists out manually. As the company continued to experience growth it became evident that a custom platform was necessary to increase productivity and take the business to the next level. Thus, a collaborative effort started to plan a solution that would solve all of the client’s current pain points.

Building a Serverless Solution

After a round of meetings with the CEO, it was determined that the platform needed to consist of web and mobile-based functionality and have the following capabilities. Dealers would document the car and upload details and photos. The car would be published via FleetTrading, allowing exposure to a multitude of large buyer networks. At the end of the auction, the agreement is finalized, and the car will be able to be picked up at one of the partner locations.

Initially, we worked with a team of four core members to design the platform. The development process utilized Agile project methodology, to allow for flexibility and changes. The vision was to make the process better than other competitors in this area. We helped the client to think about the platform as a whole. How we could utilize user experience to effectively create the platform functionality.

After three months of work, we had the initial platform operational. The platform was built utilizing the following core technology Angular, Node.js, DynamoDB, and Fort Knox for the payment system. We use a tool kit to optimize all the images that are uploaded by the car dealers.

Our Process

  • Born in the Cloud Methodology
  • Agile Methodology
  • Development Services
  • AWS Service Implementation
  • Security and Compliance Optimization
  • Performance Optimization
  • Cost Optimization

The following are some of the main AWS services being utilized to enhance the platform. Lambda is being used for the main core of the platform. DynamoDB is used for the database. Authentication is done with Cognito. Notification Simple is used for the notification services. S3 for images and PDF files for the cars that are uploaded.

The service is deployed as a PWA with server-side rendering and as apps in Google Play and Apple App Store.

Why Amazon Web Services

When we were planning for the project after evaluating multiple options it made sense to move forward with AWS. By utilizing these services, as a growing company, FleetTrading would be easily scalable, secure, and the costs would be controlled. We wanted to build a serverless platform, with a focus on dependability. We did not want to manage the server, but only the configuration. There are a lot of things that can go wrong. Using AWS allows us to focus on dependability and functionality.

The Benefits

One of the main benefits has been dependability. When users are interacting with a platform dependability is key. As a business, you do not want to have any downtime. Using AWS has allowed us to have reliable services at a minimal cost. As the platform grows we have the ability to scale up quickly and provide our customers with a quality service.

DynamoDB and Lambda have enabled us to create a secure transactional system for the bids of the cars, ensuring a consistent user experience and minimal risks for mistakes in the bidding process.


million € in sales


testing stations


serverless platfrom

Johnathan, CEO of FleetTrading,

“I would give Miracle Mill a golden five stars. This has been a wonderful process and I am excited about the future of the platform. Customers are able to engage with the platform and have a good experience.”

Currently, we have thousands of users and offer our services to 1000+ dealers. In addition, the system is being complemented to fully support the planned expansion in Europe.

Are you looking for cost-effective AWS development services? Develop with confidence, as we are an official AWS Advanced Consulting Partner.
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